Profitable paid search for UK Shopify brands. Most agencies bolt on Google Ads as an afterthought. We start where they finish — bulletproof tracking first, then profitable ads, then SEO and dev once paid is firing.
13 years. 96 verified 5-star reviews. One UK jewellery brand grown to a $35M exit.
Get a free Google Ads audit →Most agencies sell traffic. We sell profitable Google Ads. The difference is the difference between a £5,000-a-month bill and a multimillion-dollar exit.
Three moves, run in order, every time. The order is the differentiator.
Before we run a single ad, we fix the measurement. GA4, GTM, Merchant Centre, server-side tracking where it actually matters — set up so contribution profit can be seen at the SKU level. Most agencies start with campaigns and tune the data later. We don't. The first invoice is for visibility, not optimisation, because everything that compounds afterwards depends on the picture being honest.
With measurement honest, the Google Ads work begins. Accounts restructured around contribution profit — not surface ROAS. That usually means killing campaigns that look profitable on paper, doubling down on the SKUs that actually pay back, and reshaping Performance Max and Shopping around the products with the margin to support them. Most ad accounts don't need bigger budgets. They need budget routed differently.
Once paid is firing, the engagement opens out. Search and answer-engine optimisation start compounding alongside the spend. Shopify development handles theme work, performance, app integrations, the unsexy backend that holds back conversion. Each lever funds the next. SEO doesn't get added when budget allows — it gets added when the data says it'll pay back.
We took on a UK jewellery brand at the launch stage — a Shopify store with sharp positioning and a paid-search strategy engineered for contribution profit from week one.
From there, we scaled SEO and content alongside paid, building category authority that competitors couldn't buy. The same Track. Fix. Scale. method we now run for every Shopify client on this site.
Years on, the brand exited via acquisition. The terms keep the name discreet — but the playbook is named, and it's still running.
Read the named case studies →Where we always start. GA4, GTM, Merchant Centre, server-side tracking where it actually matters. If you can't measure it, you can't fix it. Most agencies skip this. We never do.
Google Ads, Performance Max, Shopping. Meta if your audience is there. Engineered around contribution profit, not surface ROAS.
The cross-sell, started once paid is profitable. Organic search and AI search visibility for ChatGPT, Perplexity, Google AI overviews.
Theme fixes, performance, CRO improvements, app integrations. Delivered with our Shopify dev partner. Margin-aware, ship-fast.
Owner-operated UK Shopify brands ready to make their paid search profitable. We work with founders running their first £500K through to established brands scaling past £10M — not enterprise marketing teams or rival agencies.
Trusted by Maze Rattan, GH Leathers, Lime Lace, Home Build Doors, Baxter & Baxter, The Dodo Pad, Premier Sport Surfaces, Heat & Leak, Innov8 Security, Wild & Rooted Farming, VVIP Events, Just Value Doors, and Ford Direct.
Buyers used to start in Google. Now they start in ChatGPT, Perplexity, and Google's AI overviews — and only return to paid search with the question already framed and a brand preference half-formed. The old paid-search playbook is built for a buyer who no longer exists. We rebuilt ours around the buyer who does — and the kind of margin-aware paid search that earns the click after the AI conversation has shaped the intent.
48-hour turnaround. Written report. No sales script.
Get a free Google Ads audit →