Track. Fix. Scale. — same method, different shape.
For plumbers, electricians, accountants, dentists, solicitors — anyone whose business depends on local enquiries from buyers searching at the moment of need. Tracking first (Google Business Profile and the data Google can read), then profitable paid search where it pays back, then local SEO as the long-game cross-sell that compounds while you're answering the phone.
The prototype for our service-business bundle — brand, website, and local SEO delivered as one engagement.
Heat & Leak came to us at the brief stage — a name, an idea, and a founder who wanted to build a service business properly from day one rather than retrofit one later. The business combines heating engineering and leak detection under one identity, sold to homeowners as a single trusted call.
We built the brand: name lockup, logo, identity, and a website that loads fast and converts. Then we set up local SEO from a clean slate — Google Business Profile, structured review collection, citations, schema, the location-anchored content that lets a heating-and-leak-detection business actually rank in the postcodes that pay.
Google Business Profile and the review-collection flow set up properly, so every job becomes evidence Google can read.
A website built around lead capture and local search relevance from day one — not bolted on six months in.
Local SEO running on a monthly subscription, building citations and reviews as the business itself grows.
The whole thing built so that when the phone rings, the booking is profitable.
Premier Sport Surfaces installs surfaces for sports clubs, schools, and councils — a lead-gen business with a long sales cycle and a high-value enquiry. We rebuilt their paid search around the searches that actually convert into site visits. Track first: every form fill and phone call attributed back to the campaign that earned it. Then a tighter spend, fewer wasted clicks, and a steady pipeline of qualified enquiries instead of a flood of unqualified ones.
Innov8 Security needed a website that worked as hard as their installation team. We delivered the WordPress build, set up the hosting and maintenance to keep it secure and current, then ran the local SEO that puts them in front of homeowners and businesses searching for security in their postcode. The full bundle: site, hosting, ongoing maintenance, and local search work — under one operator, with one invoice.
Seasonal campaigns for a small UK farm: Christmas turkeys, free-range eggs, the kind of products that depend on landing the right buyer in a narrow window. We built paid search campaigns that went live for the season, ran hot for the weeks that mattered, and switched off cleanly when the sell-through was done. Charm and Christmas pragmatism in equal measure — proof the method scales down to genuinely small operations.
Ford Direct came to us for the launch of their electric fleet — a B2B specialty offer needing the kind of paid search that finds operations directors searching for fleet leasing terms. We built dedicated Google Ads campaigns around the buyer language for electric fleet, structured them around qualified-enquiry economics rather than click volume, and tracked every form fill back to its source. Specialist B2B Google Ads, narrow targeting, sharp measurement.
All four packages on a 12-month minimum term. Hosted on Cloudflare. Clean exit logic if the fit isn't right (see below).
The foundation. Hosting and maintenance — required minimum for any client whose website we host.
Everything in Basic, plus an active local presence.
Everything in Standard, plus local visibility foundations.
Everything in Growth, plus active ranking work.
Above Pro — custom from £500/mo for active local link building, monthly strategy calls, deeper content strategy. By application only, not packaged.
Available to Basic clients. Included free in Standard and above.
One user. Google Workspace Business Starter. Setup included.
Up to 3 users. Google Workspace Business Starter. Setup included.
All require Basic as a minimum — the site needs hosting and maintenance.
Hand-built HTML, fast and secure. Up to 6 pages, on-page SEO, contact form, Google Analytics setup. Yours to keep.
Same site, same spec, £1,188 across the year. No setup fee. Files and domain transfer to you at the end of the term.
Annual rebuild and refresh — new design, updated content, latest SEO best practice. Hosted by us throughout. Pricing reviewed annually.
Hosting and exit — all sites sit on Cloudflare. If you want to leave before the end of your 12-month term, you pay the outstanding balance, we zip the files and hand them over, and DNS is updated to your new host. Clean and simple.
For service businesses too. 48-hour written report. No sales script.
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