Google Ads for owner-operators

Track. Fix. Scale.

We took a jewellery brand from launch to £35M on Shopify. Same three steps scale ecommerce brands without burning margin — and put service businesses on the front page of search.

13 years. 96 verified 5-star reviews. UK Google Partner since 2013.

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You can't fix what you can't see. If your tracking is broken, your Google Ads are guessing. If your site doesn't convert, your budget is a donation.

Three moves.

Run in order, every time.

Track.

We fix this before anything else gets touched. Rebuild the tracking, get the dashboard showing the truth. Once the data is true, optimisation becomes simple. Until it is, nothing else is worth doing.

Fix.

With the data right, we rebuild the campaigns. Structured around what you actually sell and what actually pays back. Sometimes we optimise what's already there instead — when tracking was solid and bidding has matured. Rare, but it happens.

Scale.

Once paid is firing, the work compounds. Ads scale where they pay back. Site does its half. Development fixes the friction. Three to five months in, once revenue's flowing, SEO joins the mix.

Zero to £35 million.
Anonymous, by request.

We took them on at launch. Tracking, paid, SEO — built from week one. Paid did the heavy lifting: £6.8M ad spend across UK and US sites, sustained at 4.5× blended ROAS for four years.

The SEO is what made it permanent. Hand-built authority links, low volume but high quality. #1 in the UK for moissanite engagement rings — held for years. Dedicated US site, same playbook, #1 there too. Past Charles & Colvard, who hold the original moissanite patent. Some of the top names in UK SEO ran the competitor campaigns. None of them outranked us.

When the brand exited, the site kept #1 for six more months. No new content. No new links. Only stopped when the site came down.

£35M across UK and US sites over the years. Anonymous, by request. Method named. Still in use.

Read the named case studies
£35M
Revenue, scaled from zero
4.5×
Blended ROAS, sustained 4 years
#1
UK and US, held for years
1
Exit, acquired and discreet

Two lanes. Same method.

For ecommerce

Shopify owner-operators, £500K to £10M. We rebuild the tracking, then paid on top — structured around what actually sells. SEO and development join once revenue's flowing.

For service businesses

UK owner-run firms — from solar and loft conversions to security and premium trades. Fast HTML site with real tracking, local SEO that ranks, Google Ads structured for local intent. Priced for owner-run firms.

96
Five-star reviews on PeoplePerHour, across a decade of Shopify and Google Ads work.
13+
Years running profitable paid search, specialising in Shopify before it became the default.
Proven across UK Shopify and service businesses.

Trusted by Maze Rattan, GH Leathers, Lime Lace, Home Build Doors, Baxter & Baxter, The Dodo Pad, Premier Sport Surfaces, Heat & Leak, Innov8 Security, Wild & Rooted Farming, VVIP Events, Just Value Doors, and Ford Direct.

Why now

Google Ads has become an AI auction. Performance Max, Demand Gen, Smart Bidding — most decisions happen automatically now, against signals you can't see. Bad tracking used to mean bad reports. Now it means bad bidding too. The cost of broken measurement compounds every month.

Find the leak.
Free Google Ads audit.

48-hour turnaround. Written report. No sales script.

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